Τρίτη 1 Μαΐου 2012

Bubble Shows: Pros & Cons - CW edition

In this list of blog series i'll present the pros and cons of every bubble show and also the possibilities of them returning. Don't expect to see shows like Grey's Anatomy, Modern Family & The Vampire Diaries. 


First on The Pros & Cons list is The CW.


Hart Of Dixie 


In favor: Hart Of Dixie did a good job this season with less promotion than the other CW's rookies (The Secret Circle, Ringer) and it builds almsot every single week on its dreadful lead in (aka Gossip Girl). Also, Rachel Bilson is the closest thing The CW has to a "star".


Against it: Still, the ratings have been low all season. The bad thing is that the show was starting to grow in late November but the long hiatus killed the momentum.


The Verdict: 40-60










The Secret Circle


In favor: The ratings for The Secret Circle were decent until this spring. It won't look good to cancel every rookie drama.


Against it: With CW's biggest hit (aka The Vampire Diaries) as a lead in, its performance is on par with the other CW shows. It should have done better.


The Verdict: 40-60














Nikita


In favor: Nikita is a recongnizable title with strong international sales. Its the only CW show that could possibly have a future in syndication. The ratings for Nikita is almost identical with the other CW bubble dramas like Gossip Girl, Ringer & Hart Of Dixie, but this one airs on Fridays.


Against it: It remains The CW's lowest rated show in adults 18-49. If it was in its third season a fourth one would make more (financial) sense. (Syndication DUH).


The Verdict:  40-60


90210

In favor
: This spring, 90210 is the 3rd  best-rated drama on The CW in adults 18-49. After budget cuts last year, it is pretty cheap to produce, and its doing well internationally.


Against it: It reached an ok number for syndication. If the CW really wants to see gains next season they should cancel every low-rated drama. But the network can't cancel everything (although that would be a good option).


The Verdict: 80-20




Ringer


In favor: I really can't think anything.




Against it: Its CW's lowest rated drama this spring. Viewers watched the pilot but most of them didn't stick with it. It got the big marketing campaing, it got the hype, the "Sarah Michelle Gellar's return on tv" but it just didn't deliver. Oh and SMG is pregnant. 


The Verdict:  5-95


Gossip Girl


In favor:  The CW loves Gossip Girl. Period. Its still performs decently on women 18-34 and its the network's biggest property in terms of international syndication. It will most likely return for a final 13-episode season.


Against it: In its recent episodes Gossip Girl was watched by less than a million viewers! Try not to forget that the CW is indeed a broadcast network.


The Verdict:  85-15
 























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