Δευτέρα 29 Νοεμβρίου 2010

Will the "Eye" keep the declining 10pm shows on the schedule?

CBS is the only network that can cancel a show with a 3.0 rating average in adults 18-49. Or maybe it was. This season CBS, while its still up versus last year, thanks to the brave schedule moves that the executives made last spring-like moving Survivor to Wednesdays at 8pm to replace the low rated comedy block- but none of their new shows has been THE big hit and moreover their veteran dramas are all down versus last year. One of the biggest dissapointments for the eye must be the new Hawai 5-0 starring the CBS-adored Alex O'Loughlin. The actor has every single year a pilot with CBS and has also starred in two unsuccessul dramas on tthe network. The vampire themed Moonlight on 2007 which was cancelled after one season and the Three Rivers in 2009 which was cancelled after 8 episodes. While the show premiered decent with a 3.8 rating in advertisers coveted adults 18-49 demo, that was down 10% versus the CSI: Miami premiere one year ago (4.3) and since then the show has fallen to the 2.8-3.0 range. It showed a litle spark last week with the numbers climbed to 3.2. But is it enough for CBS.? At this point the remake is safe cause its one of the best performing show in the declining 10pm slot. While ABC and NBC have a trouble to schedule successful shows to the 10pm slot, CBS has find success with their procedurals. But this season all their dramas are sharply down. Besides Hawai 5-0 which isn't the next big hit that the network hoped, the critically acclaimed legal drama The Good Wife is also down in compare to last year. The Defenders is heading to a dangerous path through cancellation. Its anemic 1.8 rating three weeks ago is defenetely not a good sign for the show's future and the executives can always reverse their decision for a full season pick up. The Mentalist which is also on the 10pm slot has a pretty much stable run stabilizing to the 3.0-3.2 range while Blue Bloods which starting promising on Fridays has fell below last year's Numb3rs average scoring only a 1.6 rating.

CBS Midseason plans?

CBS has renewed all their freshmen dramas and comedies. The only midseason show that CBS has announced the premiere date, is Paula Abdul's Live To Dance which will premiere on Wednesdays at 8pm, between the Survivors seasons, starting on early January. They have two new dramas (Criminal Minds: Suspect Behaviour, Chaos) and one new comedy (Mad Love) on the can. Their Monday schedule is doing fine with Mike and Molly retaining a big amount of Two & a half Men's audience. It even scored a series high in adults 18-49 with a 4.0 rating last week . Clearly its the only hit-if u can call it a hit- of the season in any network. Tuesdays are also decent for CBS. Both NCIS's are some of the network's strongest shows and The Good Wife, even with declining ratings wins the timeslot. Wednesday's Survivor and Criminal Minds win their time periods but The Defenders not. I can expect that they will move it to Fridays at 8pm and replace it with the Criminal Minds spin off (Criminal Minds: Suspect Behaviour) ala NCIS/NCIS:LA combo. Their Thursday dramas (CSI, The Mentalist) also perform decent but the Twitter-inspired comedy Shit My dad Says doesn't retain enough of the Bing Bang Theory audience. I'd replace it with Mad Love. On Fridays Medium has been already cancelled (for good now) with the series finale airing on January 21 and as i said earlier i expect The Defenders to replace it. Do i expect it to survive on Fridays? Defenetely NO. The leagal drama starring Jim Beluchi will haed to the tv graveyard on May. CSI:NY and Blue Bloods will stay where they are until May but i'm not sure that even one of them will return. On Sundays and after NFL ends, 60 Minutes and The Amazing Race will stay the same and propably CSI:MIAMI too, since it has improved the time period versus last year. But Undercover Boss is falling and falling, scoring new lows every week. I wouldn't extend it to a full season cause the audience is tired so the only option is to launch the FBI drama Chaos on its slot (9pm) if it's not of course this year's Miami Medical.

It would be very interesting to see how CBS's midseason schedule will look like, but its more interesting which shows they will cancel on May. Maybe is the year that the first CSI show will get cancelled. We will see...

Tick Tock, Tick Tock, Tick Tock, The CW clock is ticking....

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